Our purpose and approach are rooted in our name. On one level, the question of "What-If" is the basic proposition of insurance. What-If I get hurt? What-If there is a fire?
What-If I die?
We are spinning that around saying, What-If insurance wasn't just about doom and gloom, but also about possibility, new growth, and protection?
What-If I could change the economics of my family in one generation? What-If I could extend the life of my business by 20 years?
Insurance can do that. And, What-If is here to be the growth catalyst that helps people and insurance companies get that done.
To fuel this new paradigm, we're focused on:
We're building trust between insurance companies and multicultural communities by providing simple, easy-to-understand information and insights about insurance, bringing cultural influencers to the conversation, and helping insurance companies create products and services that meet the needs of these communities.
Demographics are shifting. There is deficit of trust between multicultural communities and the insurance industry. People buy from companies they trust and they need more protection. To fuel growth and protection, we must build trust.
We know. We've been in the industry with more than six decades of experience and sometimes we can't understand our policies. We're breaking down the gobbledygook. Removing the opaqueness. And using regular words so we all can understand better.
We know you need to be able to get at this from that handy dandy phone and you need it to happen seamless and fast. There's a race in insurance to bring more digital tools, but we're starting from a digital place. We don't even have any file cabinets.