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Sales Playbook for the Multicultural Business Landscape
The multicultural business landscape is shifting. During the Great Resignation, minority-owned businesses experienced the most significant growth. This multicultural sales playbook will help you learn the key metrics and understand the true size of the growth opportunity in connecting with multicultural businesses.
User Personas and Barriers
It helps to learn and apply these practical tips in thinking about real people. Meet Christina, Roger and Amara - our multicultural user personas who are woven throughout the playbook.
Cultural Keys to Messaging
We're giving you all the keys to unlock your sales growth. For us, culture matters and we provide real talk and helpful tips to build cultural competence.
Tactics
This is the brass tax - what do I do? We tell you right here. This is an actionable sales playbook.
Digital and Social Media Considerations
Increasingly, multicultural buyers (even B2B buyers) begin their insurance journey on social media or online. So, you need these insights to be prepared.
Connecting with Employees and Recruiting
Growth usually also involves growing your team. We're helping you figure that out too.