This sales playbook is a powerful tool for agencies, brokerages and distribution teams to build cultural competence with practical tips and tools.
The multicultural business landscape is shifting. During the Great Resignation, minority-owned businesses experienced the most significant growth. This multicultural sales playbook will help you learn the key metrics and understand the true size of the growth opportunity in connecting with multicultural businesses.
It helps to learn and apply these practical tips in thinking about real people. Meet Christina, Roger and Amara - our multicultural user personas who are woven throughout the playbook.
We're giving you all the keys to unlock your sales growth. For us, culture matters and we provide real talk and helpful tips to build cultural competence.
This is the brass tax - what do I do? We tell you right here. This is an actionable sales playbook.
Increasingly, multicultural buyers (even B2B buyers) begin their insurance journey on social media or online. So, you need these insights to be prepared.
Growth usually also involves growing your team. We're helping you figure that out too.
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